About Us

About HellerHoops

HellerHoops® is more than just a brand — it’s a movement born at the intersection of basketball and street culture.

Founded in the UK, we exist for the hoopers, creatives, and outliers who just need to move. We design apparel that performs on the court and commands presence off it. Every piece is hand drawn and crafted with intention: no compromises.

From our graphic-led streetwear to game-ready essentials, everything we produce reflects a mindset - design-led, sharp, competitive, and unapologetically independent.

We're not chasing trends. We're building culture.

What We Stand For

- Built for Hoopers: Every product is designed with real athletes in mind.

- Rooted in Streetwear: Influenced by global court style, repped with UK edge.

- No Shortcuts: Premium materials. Clean cuts. Small-batch quality.

Join the Movement

Whether you're on the blacktop, the hardwood, or the sidelines - if you move with purpose, you’re one of us. This is HellerHoops. Stay sharp.